Think-Brand identifies the brand's social and intrinsic value for consumers as a foundation for the outward expression of the business strategy.

We create strategies that reflect the marketing landscape and align with commercial activities, inspiring teams to deliver an authentic brand experience beyond the rational benefits.

Strategic inquiry:

  • What are the individual and social realities influencing the consumer?

  • What brand roles are possible for the consumers and customers?

  • What are the consumer’s personal beliefs and behaviors to resolve?

  • What is the intrinsic and social ‘currency’ surrounding the brand?

  • What are the multi-functional team’s responsibilities for deploying the brand?

  • How do the teams understand their connection to the consumers?

Sample Deliverables:

  • Brand Operating Systems

  • Brand Strategy Narratives

  • Positioning Platforms

  • Portfolio Strategies

  • Brand Segmentation Architecture

Think-Brand assesses the brand business to identify creative principles and narrative-driven opportunities for delivering and protecting brand equity.

We explore how the brand is communicated and shared, creating tools that empower extended teams to learn the ‘why’ and ‘how’ to evangelize the brand.

Strategic inquiry:

  • What are the distinctive assets that signal the brand's role?

  • How has the brand equity evolved or been declared ‘new’ to the consumer?

  • What regional structures are in place to localize the brand experience?

  • What role do agencies play in the creation and deployment?

  • How are brand decisions made across the organization?

Sample Deliverables:

  • Brand Governance Systems

  • Capability Building Toolkits

  • Brand Strategy and Styleguides

  • Brand Launch Workshops

Think-Brand delivers an experienced perspective that helps business leaders who are tasked with moving further and faster.

We work with creative teams to optimize brand systems, behaviors, and culture, evaluating the competencies that must be sustained to attain the brand/business goals.

Strategic inquiry:

  • In what ways are the creative marketing workstreams managed?

  • Who are the individual owners at each step of the creative process?

  • How is ‘individual- vs. group-’ think managed throughout the process?

  • What tools are used to maintain continuity within the workflow?

  • What ‘breakdowns’ has the organization experienced in the past?

  • What are the organization’s goals for developing a competency?

Sample Deliverables:

  • Brand/Innovation Sprints

  • Team Training Workshops

  • Role and Responsibility Analysis

  • Brand Innovation Framing

  • Design Process Development