Think-Brand delivers an experienced perspective that helps business leaders who are tasked with moving further and faster.
We work with creative teams to optimize brand systems, behaviors, and culture, evaluating the competencies that must be sustained to attain the brand/business goals.
Strategic inquiry:
In what ways are the creative marketing workstreams managed?
Who are the individual owners at each step of the creative process?
How is ‘individual- vs. group-’ think managed throughout the process?
What tools are used to maintain continuity within the workflow?
What ‘breakdowns’ has the organization experienced in the past?
What are the organization’s goals for developing a competency?
Sample Deliverables:
Brand/Innovation Sprints
Team Training Workshops
Role and Responsibility Analysis
Brand Innovation Framing
Design Process Development